Franchise Comparison
MAGICAL WAXING VS WAXING THE CITY
Self Esteem Brands' upscale waxing studio.
Why owners are switching
Looking for an alternative to Waxing the City?
Waxing the City is a respected brand — but it's a single-service business in a saturated category. Magical Waxing® stacks waxing, eyebrow threading, lash extensions and skincare into one studio. Compare the current FDDs and confirm territory availability directly.
⭐ Recommended
Magical Waxing®
- Founded
- 2016
- Locations
- 6 open corporate locations (3 more opening soon) in metro Atlanta — actively franchising nationwide
- Total investment
- $200K–$340K
- Franchise fee
- $35K
- Royalty
- 6%
- Focus
- Multi-service: Brazilian waxing, eyebrow threading, lash extensions & premium beauty
Services offered:
- Brazilian & full-body waxing (proprietary Italian hard wax)
- Eyebrow & facial threading
- Lash extensions & lifts
- Brow lamination & tinting
- Facials & skincare add-ons
Waxing the City
- Founded
- 2003
- Locations
- 90+ studios across the U.S.
- Total investment
- $311K–$646K
- Franchise fee
- $40K
- Royalty
- 6%
- Focus
- Single-service: waxing & light skincare
Services offered:
- Body & facial waxing
- Brow shaping
- Limited skincare retail
Magical Waxing® advantages
- Proprietary Italian hard wax — virtually pain-free
- Multi-revenue model (waxing + threading + lashes) under one roof
- operating since 2016, 50,000+ clients served
- Current FDD investment estimate below the cited category leader range
- Emerging brand with territory terms described in Item 12
Waxing the City limitations
- No threading or lash services
- Higher build-out cost
- Smaller reported footprint than EWC
The smarter alternative to Waxing the City
Protected territories filling fast. Talk to our franchise team and lock in your market.
Request Franchise InfoWaxing the City vs Magical Waxing® — FAQs
Is Magical Waxing® a good alternative to Waxing the City?+
Magical Waxing® is a multi-service alternative. Unlike Waxing the City, which focuses primarily on single-service: waxing & light skincare, Magical Waxing® combines waxing, eyebrow threading, lash extensions and skincare in one studio. Review both current FDDs before deciding.
How much does a Waxing the City franchise cost vs Magical Waxing®?+
Public information indicates a Waxing the City investment of $311K–$646K, a 6% royalty and a $40K franchise fee. Magical Waxing®'s current FDD estimates $200K–$340K, with a 6% royalty and a $35K non-refundable initial franchise fee. Verify competitor figures in its current FDD.
What services does Magical Waxing® offer that Waxing the City doesn't?+
Magical Waxing® offers Brazilian & full-body waxing (proprietary Italian hard wax), Eyebrow & facial threading, Lash extensions & lifts, Brow lamination & tinting, Facials & skincare add-ons. Waxing the City's model is centered on Body & facial waxing, Brow shaping, Limited skincare retail.
Are Magical Waxing® franchise territories still available?+
Availability changes. Magical Waxing® territory terms are described in Item 12, and candidates must confirm whether their proposed market is available.
How should I compare Waxing the City with Magical Waxing®?+
Compare the complete initial investment, recurring fees, service mix, territory terms, training, support and Item 19 disclosures in each current FDD.